Google has a very complex Algorithm. for serving search results and it changes relatively frequently. Below the list of top 10 Google Algorithm updates.
1. Google Panda Updates
This Google algorithm updates addressed a number of problematic phenomena in Google SERPs, including:
what panda do? In Google Algorithm updates.
The Panda algorithm update addressed a number of problematic phenomena in Google SERPs, including: Duplicate content:- This Google algorithm update checks that fake and duplicate content. The more unique and meaningful content on the website, the better it will be for the website. Low-Quality Content:- Pages that provide little value to human readers because they lack in-depth information. High ad-to-content ratio:- Pages made up mostly of paid advertising rather than original content. Irrelevant meta-information:- If the elements like title or description do not fit on the content of the site or are too much with keywords, then this can be a negative quality sign for Google. Negative user signals:- High bounce rates or lower visit duration can signal that activate the quality filter.
2. Google Penguin Update
After Google Panda Updates the Google Penguin comes in April 2012. Its main goal is to catch the websites that are spamming Google’s search results. When this Google algorithm updates are issues, sites that have taken action to remove bad links (such as through the Google Disavow Link Tool) or to remove spam, can retrieve the ranking.
Triggers for Penguin
Keyword Stuffing:- It is the practice of inserting a large number of keywords into Web content and meta tags in the attempt to artificially increase a page’s ranking in search results and drive more traffic to the site. Bad Link Structure:- Google penguin update aimed at decreasing search rankings of websites that violate Google’s Webmaster Guidelines. And use black-hat SEO techniques to artificially increase the ranking of their websites, by obtaining or buying links through some wrong practices. It keeps checking that the link is place on the site is not from low quality and unrelated websites.
3. Google Pigeon Updates
This Google update works to increase the ranking of local listing in a search. it is designed to provide more useful, accurate and relevant search results that are more closely tied to traditional web search ranking signals, according to Google. This Google algorithm updates works behind your website traffic and can impact your ranking. These Google algorithm updates were released on July 2014. It works only with U.S English searches right now.
4. Google Pirate Update
This update works to show down the pirated sites on search engine results. This is basically a filter that is designed to stop sites containing multiple types of copyright infringement via Google’s DMCA (Digital Millennium Copyright Act) system. Google Pirate updates have a large number of violated copyright notes and This filter is updated from time to time By doing this, the pirated sites that are already left can be affected. The filter is also capable of figure out the latest pirated websites.
5. Google Hummingbird
Google Hummingbird update is Google’s search algorithm. It has more than 200 factors that can affect ranking and search. that Google presents around August 2013. Its name is taken with the accuracy and speed of the hummingbird. It is the main focus on the meaning behind the words. It looks at the entire phrase to decipher that meaning. The purpose of the Hummingbird is to return the results to the users to find the entire network of connections related to their queries. Hummingbird determines the most relevant and highest quality pages that meet the needs of the searcher. The biggest changes made in Hummingbird were the capability to have a sharp eye on mobile marketing, which is not surprising at all given the explosion of smartphones in recent years. This is because many people now use voice when searching on mobile, rather than typing.
6. Google EMD (Exact Match Domain) Update
EMD stands for Exact Match Domains that Google offered it in August 2012. This is a type of filter that ensures that if a website with low quality uses a domain with the same keyword then it will never get high page rank in Google. Example:- Like a company driving school in Chandigarh and taking the domain of the same name(www.drivingschoolinchandiagrh.com) but its low-quality website then the EMD update will not give high page rank.
7. Google Mobile-Friendly Update or Mobilegeddon
It is design to give priority to those websites which perform well on Mobile phones. This update Google launched in April 2015. This update Affects only search rankings on mobile devices According to the survey, over 70 percent of searches are done through mobile phones on Google. Nowadays, Users have to collect any information or use their smartphones to buy products, so keeping this in mind, Google made it compulsory. If your website is mobile-friendly then you will get ranking.
8. Google Possum Update
Possum is an update to Google’s local search rankings algorithm. The primary reason behind this update was to diversify the local results and to put an end to Spammy practices. For example- If Business is slightly out of the city limits It is difficult for local businesses to show location-based keywords. The hotel is out of Chandigarh’s limits then get the business to show up in search of “hotel in Chandigarh” It becomes difficult to do. But after the update of the possum, the company which came out of the city got the opportunity to get to the higher place in Google’s local search result.
9. Google Payday Update
Google Payday Update was firstly introduced in June 2013 and It was a new algorithm targeted at cleaning up search results for traditionally “spammy queries” such as [payday loan], pornographic and other heavily spammed queries.
10. Google Top-Heavy Update
The top-heavy update launched in January 2012. The purpose was to offer a way to stop those sites which were top heavy with well-ranked ads in their listings. Google keeps updating this algorithm from time to time. When a fresh Top Heavy Update happens, sites that have removed excessive ads may regain lost rankings.
I have discussed the major Google updates, what they target, and how to save your site from penalties. And I think, you’ll be able to rank your website higher on SERPs.
I would love to know your thoughts and answer your question in the comment section below.