On-Page SEO is the process of optimizing webpages in order to rank higher in search engine results and it refers to earn more relevant traffic on your website. It should be target not only on the text content of your web pages but also for other media elements that may appear in various kinds of search results. These include video, images, and other non-text content, which
should be all optimized to make them visible by Search Engine web crawlers.
On-Page Seo techniques
1. Heading Tags
Whenever you wrote an article, it was written in the proper format, in which all the content is in the paragraph and the small section, which makes it easy for people to read. All these sections should be written in the headings tags like H1, H2, H3, etc.
2. Meta Tags
Meta tags are areas in HTML code that contain information about a website. They are part of a webpages head section. The information that you provide in a meta tag is used by search engines to index a page so that someone searching for the kind of information the page contains will be able to find it.
3. Link Juice
Link Juice is the amount of positive ranking factor that a link passes from one page to the next.
If another website links to you, this is consider an external link to your site. Similarly, if you link out to another website, this is also consider an external link.
Example:- If your website is about fashion then you can also give an external link to a fashion-related website.
Internal links are those that link different pages within the same domain. Internal links help Google find, index and understand all of the pages on your site.
In short: internal linking is key for any site that wants higher rankings in Google.
4. Images Optimization
We should take pictures on the content of our website, it looks good to see our content, and once people see what this content is about.
You can also include Alt Text and Descriptions for your images, making them even more useful with SEO.
5. Index Page
An index is another name for the database used by a search engine. Indexes contain the information on all the websites that Google (or any other search engine) was able to find. If a website is not in a search engine’s index, users will not be able to find it.
6. Page Title
Every webpage has its own title which is very important. The page title is written inside the HTML tag and appears in the title bar of the browser.
Search engine display page titles in their search results. Each of your pages and posts should have its own unique title, which includes the main keywords for that page.
7. Meta description
The search engine shows Meta description in the search result and its length is 155 characters, so optimizing meta description is very important for on-page SEO.
8. SEO Friendly URLs
Your URL short and indicates what your page is about, we should avoid large and dynamic URLs as Google gives high ranking to URLs which are 3 to 5 words. Always have your targeted keyword included in the URL.
Url which Google likes
Example:- http://www.satishkumar.co.in/on-page-seo/ (Good and short URL)
9. Mobile Friendly
Google first focuses on the mobile-first index, which means that if your website is not being open on a mobile phone then Google will never give you a ranking as the most traffic on Google comes from mobile phones. So to make your website high ranking on Google, to make sure that your website is mobile-friendly properly.
If you are using WordPress CMS to build your website, then make sure that your website is using AMP(accelerated mobile pages). It boosts your website on the mobile platform. This means that your website is well and open with speed, on mobile phones.
10. Good and Readable Content
First of all, before you publish your content (whether it is text, image, audio or video), you have done keyword research. This is necessary to find out what search terms users are typing the search box and create content that can satisfy their intent.
The best content is that which does the best job of supplying the largest demand.
It’s believe that Google looks at user signals (dwell time, time on page, etc.) to influence rankings. So if your content is complicated and difficult to understand, your visitors will be heading straight for the back button. Which will increase the bounce rate on your website and not give you Google ranking and of course this is not good for you.
If you know about Off-page SEO then click on it.