PPC stands for Pay per click, it is an internet marketing in which the advertiser pays a fee when the ad is clicked.
Search engine advertising is one of the most popular forms of Pay Per Click. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.
When the technique of our PPC is going well then we can generate great leads by investing a little money, if we do not run advertisements in the right time and the right budget, then our money can also be lost. If the genuine customer does not see the advertisement then It’s useless to run our ad.
Who is better than SEO and PPC?
It depends on your current situation, objectives, and market that you will use SEO or PPC. The balance of PPC and SEO varies from business to business. Some businesses will find that SEO efforts bring a lot of value to their business. Other businesses find that PPC gives them huge boost invisibility. Neither SEO nor PPC is wrong or bad, and none are superior – they are simply different platforms.
Difference Between SEO & PPC
SEO stands for Search engine optimization and it is the process of how to getting traffic on your website through organic or natural search engine results.